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Our Bios
Dedicated professionals committed to service and the environment.
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R. Whitney Anderson,
CEO
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Whitney is a third generation
environmental professional with significant experience in early-stage company
development. His background includes over ten years focused on the operation,
financing and building of early-stage businesses. He was a founding principal
of AFW Asset Management, a successful merchant banking firm whose flagship
fund, the AFW Environmental Fund, invests in public companies developing
and implementing environment-enhancing technologies, products and services.
He was also a founding principal of ReNewal Realty, LLC, a company dedicated
to the acquisition and redevelopment of environmentally contaminated properties
("Brownfields"). He has been a guest lecturer at Pace University on environmental
finance and socially responsible investing. He is the co-author of "The
Art of Retail", written with James W. Keyes, President & CEO,
7-Eleven, Inc. and several other leading retail leaders and published in
2003. He graduated from Cornell University. whitney@mothernature.com
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Dave Clark, CTO
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Dave has been designing and constructing
websites for over eight years. He was the founder of the Mercury Project,
an internet consulting firm providing design, database and e-commerce solutions
to small to medium-sized corporate clients in the New York City area. He
was directly responsible for implementing front-end and back-end systems
for clients primarily in the financial and printing industries. Projects
ranged from the production of online corporate brochures, to the integration
of graphical interfaces, to legacy systems and the custom creation of database-driven
workflow and billing management systems. Prior to 1994, he was the Art Director
for Review Monthly, a Tucson, AZ-based publication for which he supervised
layout and design. He began his career in 1992 as Art Director for Liquid
Dreams, a Tucson-based multimedia and desktop publishing company. He studied
Fine Arts at the Otis Parsons School of Design. dave@mothernature.com
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Cathy Ross, CFO
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Cathy has over ten years experience
in merchant banking, acquisition and financing of micro-cap companies. Prior
to joining the Company she was a managing director at Oasis Capital, a mergers
and acquisition firm specializing in telecommunications and information
technologies. At Commonwealth Associates, she had managed and/or assisted
in early stage financings and subsequent IPOs of several Internet and healthcare
companies. Previously, she was a senior manager at Ocwen Financial, a merchant
bank focused on bank consolidations. She began her career in the Corporate
Finance Department of the Chase Manhattan Bank. She graduated from Brown
University. cathy@mothernature.com
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Dan Krebs, COO
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Dan has over twelve years experience
in marketing, sales and operations management, primarily in the graphic
communications field and more recently for the Naturalist Network. As a
U.S. representative for foreign publishing and printing firms, he was responsible
for the sales, planning and production of printed catalogs, books and calendars
for publishers such as Random House, Harry N. Abrams and the Sierra Club.
He began his career as a marketing liaison for a Toyota subsidiary while
living in Japan. He graduated with a Bachelor's Degree in Communications
and Marketing from Syracuse University. dan@mothernature.com
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